As the world of social media makes our lives much more transparent and much more public, it’s very important...
Although I usually work with small to medium-sized businesses, I do occasionally work with professional freelancers. I’ve had clients...
Being a thought leader is a good thing! They make more money, get more business, have bigger mailing lists,...
Before I got on LinkedIn and started using it for business, I thought it was just for finding a...
Most service businesses depend on slowly built up word of mouth for client acquisition. Of course, referral clients are...
I’ll be honest with you. I run and business, and I use LinkedIn as a prospecting tool for that...
I do all of the following once a year and suggest all my clients do the same! You’ll see...
Your goal on LinkedIn is to network, right? You want people to find your profile, scan it, and hopefully...
According to Paul Sowada, Marketing Development Manager of Binocular, social selling is “taking out the pitching component of sales....
Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn should...