LinkedIn Marketing

Ideas of Live By for Businesses of All Sizes

As the world of social media makes our lives much more transparent and much more public, it’s very important...

Check Out LinkedIn’s New Service for Freelancers

Although I usually work with small to medium-sized businesses, I do occasionally work with professional freelancers. I’ve had clients...

How to Become a Thought Leader on LinkedIn

Being a thought leader is a good thing! They make more money, get more business, have bigger mailing lists,...

LinkedIn Isn’t Just For Getting a New Job!

Before I got on LinkedIn and started using it for business, I thought it was just for finding a...

How Service Businesses Can Rock LinkedIn

Most service businesses depend on slowly built up word of mouth for client acquisition. Of course, referral clients are...

How to Snag Your Next Job on LinkedIn

I’ll be honest with you. I run and business, and I use LinkedIn as a prospecting tool for that...

End of the Year LinkedIn Clean Up Strategies

I do all of the following once a year and suggest all my clients do the same! You’ll see...

Why You Need to Monitor Your Privacy Settings on LinkedIn

Your goal on LinkedIn is to network, right? You want people to find your profile, scan it, and hopefully...

How Social Selling Works on LinkedIn

According to Paul Sowada, Marketing Development Manager of Binocular, social selling is “taking out the pitching component of sales....

Six Ways to Grow Your Brand on LinkedIn

Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn should...