Video content is becoming increasingly popular on social media platforms, and Pinterest is no exception. With over 250 million monthly active users, Pinterest is a great platform to share your videos and reach a wide audience. However, if you want to get the most out of your video content on Pinterest, you need to optimize it for the platform. In this article, we’ll discuss how to optimize your videos for Pinterest and get the most out of your content.
1. Choose the Right Video Format
The first step to optimizing your videos for Pinterest is to choose the right video format. Pinterest supports a variety of video formats, including MP4, MOV, and AVI. However, the best format for Pinterest is MP4, as it offers the best quality and compatibility with the platform.
2. Use the Right Dimensions
When it comes to video dimensions, Pinterest recommends using a 16:9 aspect ratio. This means that your video should be at least 600 pixels wide and 337 pixels tall. If you want to get the most out of your video, you should aim for a resolution of 1080p or higher.
3. Keep Your Videos Short
When it comes to video length, shorter is better. Pinterest recommends keeping your videos under 15 seconds, as longer videos tend to lose viewers’ attention. If you have a longer video, you can break it up into shorter clips and post them separately.
4. Add Captions
Adding captions to your videos is a great way to optimize them for Pinterest. Captions make your videos more accessible to viewers who may not be able to hear the audio, and they also help to keep viewers’ attention. You can add captions to your videos using a variety of tools, such as YouTube’s captioning feature.
5. Use Hashtags
Hashtags are a great way to make your videos more discoverable on Pinterest. When you add hashtags to your videos, they become more visible to users who are searching for content related to those hashtags. You should aim to use relevant and popular hashtags that are related to your video content.
6. Include a Call to Action
Adding a call to action to your videos is a great way to optimize them for Pinterest. A call to action encourages viewers to take a specific action, such as visiting your website or subscribing to your channel. You can add a call to action to your videos by including a link in the description or by adding an annotation to the video.
7. Promote Your Videos
Promoting your videos is a great way to get more views and engagement on Pinterest. You can promote your videos by sharing them on other social media platforms, such as Twitter and Facebook. You can also use Pinterest’s Promoted Pins feature to reach a wider audience.
Optimizing your videos for Pinterest is a great way to get more views and engagement on the platform. By following the tips in this article, you can ensure that your videos are optimized for the platform and get the most out of your content. With the right optimization strategies, you can reach a wider audience and get more engagement on Pinterest.